Over on Grape Collective I reviewed a book called Wine and Identity: Branding, heritage, terroir. I was struck by this assertion in the introduction:
“Unlike milk, flour, fruit or vegetables, consumers seek information about where, when and how wine is made, and this is a major factor in their purchase decisions.”
My response? “I see it as the opposite. While consumers will scrutinize food for being local, organic, and produced with an artisan bent (see ‘Portlandia’ for the ultimate parody of this ethos), they’ll pull a random bottle of Chardonnay off the shelf without giving it anywhere near the consideration.”
How big a part does the where/when/how of something you put on your plate or in your glass influence what you buy?
Read the entire review: Wine and Identity: Constructing Authenticity in the Glass
Carrots via ilovebutter. I love carrots cooked in butter.Tags: routledge studies, where your food comes from, where your wine comes from, wine and identity